Mark Lusti
As Executive Partner & Head of Athlete and NIL Planning, Mark helps families, individuals, and athletes protect income, preserve assets, and prepare for the future.
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As Executive Partner & Head of Athlete and NIL Planning, Mark helps families, individuals, and athletes protect income, preserve assets, and prepare for the future.
Mark played Division I baseball at Long Beach State before transferring to Texas Christian University, where he earned a Bachelor of Science in Economics. He began his career in property and casualty insurance, working with loan officers, real estate professionals, and lenders to protect property and manage financial risk.
Mark later shifted his focus from protecting institutions to working directly with individuals and families. Today, he leads Pienza Wealth Partners’ Athlete & NIL Planning practice, helping athletes navigate changing income, protect their earning power, preserve wealth, and prepare for life beyond competition.
Outside of work, Mark enjoys golfing and watching sports.
- Licensed, independent insurance professional
- Clear options explained in plain English — no pressure
- Serving clients across 21 states
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National Producer Number (NPN)
21211238
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NAIC State Based Systems — the official state insurance license registry.
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